Revving Up Revenue: Scaling Demand and Building a Growth Engine at NewtonX
At NewtonX, I led growth marketing efforts during a high-growth phase, driving pipeline acceleration, building scalable demand generation systems from the ground up, and strengthening collaboration between sales and marketing by creating shared reporting, improving lead quality, and boosting follow-up rates.
SEO & SEM
Activated, refined, and scaled campaigns across SEO & SEM to drive qualified leads and enrich every customer journey stage, from opportunity creation to pipeline acceleration and closed-won revenue by creating organic and paid campaigns for their capabilities, research methodologies, and target industries.
Followed up with SLAs to foster collaboration among marketing team members, leadership, sales, contractors, and agencies (including designers, writers, paid and organic specialists, and operations) to achieve team objectives and KPIs.
