Strategic Growth & Onboarding Optimization at Ipsos/Xperiti
Combined technical email optimizations with personalized onboarding journeys to drastically improve user activation.
Email Marketing
Migrated email campaigns to Mailchimp and implemented deliverability best practices, boosting inbox deliverability rates from 50% to over 95%.
Redesigned onboarding UserFlows and crafted targeted nurture email campaigns, raising onboarding completion rates to over 50%.
